Privacy Policy

Last Updated: May 2026

Welcome to 104.3 The River ("we," "our," or "us"). We operate 1043theriver.com and the 104.3 The River mobile application (collectively, the "Services").

Your privacy is important to us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our Services. Please read this policy carefully. If you do not agree with the terms of this privacy policy, please do not access the Services.

1. Information We Collect

We may collect information about you in a variety of ways depending on how you interact with our Services:

• Personal Data: Voluntarily provided information such as your name, email address, phone number, and mailing address when you enter contests, text the station, sign up for newsletters, or create an account.

• Audio & Device Data: Information automatically collected when you access our Services, including your IP address, browser type, operating system, device model, and unique device identifiers.

• Location Data: With your permission, our mobile app may collect precise or approximate geolocation data so we can deliver localized advertisements, weather updates, or specific regional audio streams.

• Usage and Cookie Data: Information regarding how you interact with our website and app (e.g., stations listened to, time spent streaming, pages viewed, and links clicked) via cookies, web beacons, and tracking pixels.

• Google Analytics Data: We use Google Analytics to track how users interact with our website and app. This includes tracking page views, stream play duration, click patterns, device types, and generalized demographic information (such as age range and gender). This data is aggregated and anonymized by Google.

2. How We Use Your Information

We use the information we collect to maintain, improve, and personalize your listening experience. Specifically, we use your data to:

• Provide, operate, and maintain our live audio streams and digital content.

• Administer contests, giveaways, promotions, and deliver prizes.

• Send you station updates, newsletters, and promotional materials (which you can opt out of at any time).

• Deliver personalized advertisements and content tailored to your interests and location.

• Monitor and analyze usage trends to improve app performance and website functionality.

3. Sharing and Disclosure of Your Information

We do not sell your personal data. However, we may share your information in the following circumstances:

• Third-Party Service Providers: We may share data with vendors who assist us with audio streaming hosting, analytics, email delivery, and contest management.

• Google LLC: We share anonymized usage data with Google to power our analytics and reporting tools. Google may use this data in accordance with their own privacy policies.

• Advertisers and Ad Networks: We may share anonymized or aggregated demographic and location data with advertisers to help them deliver relevant ads within our app and website.

• Sponsors: If you enter a contest or sweepstakes, your information may be shared with the specific prize sponsor, as disclosed in the official contest rules.

• Legal Requirements: We may disclose your information if required to do so by law, subpoena, or to protect the safety and rights of our company and listeners.

4. Google Analytics and Cookies

We use Google Analytics to better understand how our audience uses our Services. Google Analytics uses cookies (small text files placed on your device) and similar tracking technologies to collect and analyze information about user behavior.

The information generated by the cookie about your use of our website and app is transmitted to and stored by Google on servers in the United States. Google uses this information to evaluate your use of the Services, compile reports on activity for us, and provide other services relating to internet usage.

How to Opt-Out of Google Analytics:

You can prevent your data from being used by Google Analytics across all websites by installing the Google Analytics Opt-out Browser Add-on, available directly from Google. You can also adjust your mobile device settings to limit ad tracking or reset your advertising identifier.

5. Your Choices & Privacy Rights

Depending on where you live, you may have specific rights regarding your data (such as under the CCPA/CPRA in California or GDPR in Europe). These rights generally include:

• Opt-Out of Location Tracking: You can disable location tracking at any time through your mobile device’s settings.

• Push Notifications: You can opt-out of receiving push notifications from our app by changing the permissions in your device settings.

• Email Marketing: You can unsubscribe from our marketing emails by clicking the "unsubscribe" link at the bottom of any email we send.

• Data Access and Deletion: You can request to view, correct, or delete the personal information we have collected about you by contacting us directly.

6. Children's Privacy

Our Services are intended for a general audience and are not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If we learn that we have inadvertently collected such data, we will take steps to delete it immediately.

7. Security of Your Information

We use administrative, technical, and physical security measures to help protect your personal information. While we have taken reasonable steps to secure the personal information you provide to us, please be aware that no security measures are perfect or impenetrable, and no method of data transmission can be guaranteed against interception.

8. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal reasons. We will notify you of any changes by updating the "Last Updated" date at the top of this policy. We encourage you to review this policy periodically.

9. Contact Us

If you have questions or comments about this Privacy Policy, please contact us at:

• Radio Station Name: 104.3 The River

• Mailing Address: 14 1st St SE Paris, Texas 75460

• Email Address: chadlindseyradio@gmail.com

• Phone Number: (903) 785-5396